Brightcove Campaign
Embedding fast feedback loops through rapid usability research & design iterations into the product development team.
To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
All information in this case study is my own and does not necessarily reflect the views of Brightcove.
Overview
With three months until the release date for Brightcove Campaign, I was tasked with finding & resolving as many usability problems as possible before they reached our users. I embedded a five-day research & iteration process that allowed us to find problems, test, and iterate quickly. Brightcove Campaign was released in January of 2020.
ROLE & DURATION
Team: 2 Designers, 1 Product Manager
UX Research Intern
Screening, Research Planning and Execution, Data Collection, Analysis, Delivery of Findings
Oct 2019 - Jan 2020
Day 1: Planning
UX Team plans for testing & iterating designs from the previous week
Day 3: Data Collection
Unmoderated, Remote Usability Tests with 5-8 participants
Day 5: Read Out
Cross-function team readout & discussion on the findings of the week
Day 4: Analyze
Analyze data, create report of findings
Day 2: Preparation
Screening Participants, Writing Test Script, Completing Design Iterations
Case Study: Video Content Type
How do we help users understand & add a Video Content Type?
When users are uploading a video to Campaign, it is necessary to add a video content type to their videos in order to provide analytics related to the Video Benchmark Score — a key value proposition of Campaign.
INITIAL FINDINGS
Users did not understand the function of Video Content Type & were not likely to add the Video Content Type for any purpose other than categorization.
TERMINOLOGY SURVEY
Within in a month of discovering the usability problem, we were able to iterate, validate, and implement a solution prior to the launch date of the product.
SOLUTIONS
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Added Tooltip
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Video Benchmark Anaytic Score next to Video Content Type
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Changed hierarchy to emphasize Video Content Type in Upload window
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Created a drop-down menu for videos with missing content type