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Brightcove Campaign

Embedding  fast feedback loops through rapid usability research & design iterations into the product development team.

To comply with my non-disclosure agreement, I have omitted confidential information in this case study.

All information in this case study is my own and does not necessarily reflect the views of Brightcove.

Overview

With three months until the release date for Brightcove Campaign, I was tasked with finding & resolving as many usability problems as possible before they reached our users. I embedded a five-day research & iteration process that allowed us to find problems, test, and iterate quickly. Brightcove Campaign was released in January of 2020.

ROLE & DURATION

Team: 2 Designers, 1 Product Manager

UX Research Intern

Screening, Research Planning and Execution, Data Collection, Analysis, Delivery of Findings

Oct 2019 - Jan 2020

Day 1: Planning

UX Team plans for testing & iterating designs from the previous week

Day 3: Data Collection

Unmoderated, Remote Usability Tests with 5-8 participants

Day 5: Read Out

Cross-function team readout & discussion on the findings of the week

Day 4: Analyze

Analyze data, create report of findings

Day 2: Preparation

Screening Participants, Writing Test Script, Completing Design Iterations

Case Study: Video Content Type

How do we help users understand & add a Video Content Type?

When users are uploading a video to Campaign, it is necessary to add a video content type to their videos in order to provide analytics related to the Video Benchmark Score — a key value proposition of Campaign. 

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INITIAL FINDINGS

Users did not understand the function of Video Content Type & were not likely to add the Video Content Type for any purpose other than categorization. 

TERMINOLOGY SURVEY

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Within in a month of discovering the usability problem, we were able to iterate, validate, and implement a solution prior to the launch date of the product.

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SOLUTIONS

  • Added Tooltip

  • Video Benchmark Anaytic Score next to Video Content Type

  • Changed hierarchy to emphasize Video Content Type in Upload window 

  • Created a drop-down menu for videos with missing content type
     

Outcomes

In 2 months, I conducted 8 usability studies with 53 different users on 7 features throughout the product. Through this process, I found 12 usability problems, of which 3 were severe, preventing users from completing critical tasks. Prior to launch of Brightcove Campaign, my team resolved all usability problems before they reached any users. 

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